Should it have been so disheartening to see that whilst marketing salaries have risen in the professional services sector the role still seems to garner little respect?  I am not sure that this survey truly represents the situation.  Many of my peers in firms across London hold board positions and real influence.  So perhaps the situation is more optimistic than this survey suggests.

I would agree that it is still hard to justify to fee earners the worth of the lower level members of a marketing team and a constant debate over return on investment of staffing versus a possible technology solution is raging in the market.

It seems that AI and robots are not only to be feared by lawyers and accountants.  However the experience and insights that marketers can bring to the professional services sector cannot be dismissed so easily.