Should it have been so disheartening to see that whilst marketing salaries have risen in the professional services sector the role still seems to garner little respect? I am not sure that this survey truly represents the situation. Many of my peers in firms across London hold board positions and real influence. So perhaps the situation is more optimistic than this survey suggests.
I would agree that it is still hard to justify to fee earners the worth of the lower level members of a marketing team and a constant debate over return on investment of staffing versus a possible technology solution is raging in the market.
It seems that AI and robots are not only to be feared by lawyers and accountants. However the experience and insights that marketers can bring to the professional services sector cannot be dismissed so easily.
Paid more but influence still low Over 400 marketers participated in this year’s PM Forum survey of marketing salaries. And it shows that UK marketing salaries are up by 6.1%. Key findings include: Average salaries for the PM Forum benchmark – UK marketing managers at non-global law firms – increased by 6.1% in the past year. 30% of marketers are entitled to paid volunteer time; 98% receive benefits; 59% receive a bonus, commission or profit share. Benefits and bonuses are worth less than 10% of base salary for all but a handful. 33% consider their firm’s bonus system to be ineffective at encouraging the type of behaviour sought by management. or linking remuneration to outcomes.