Contributors

Susanne Pugsley

Founder

About

Pugsley Sidwell Business Development (PSBD) is a consultancy that specialises in helping professional services firms, small businesses and agencies to attract and retain clients. You need to stand out from your competitors to attract new clients. There is fierce competition for work so it is equally vital to hang onto the clients you already have. Clients expect their advisers to have excellent lawyers, accountants, PRs etc. But they also want them to be commercially astute, well versed in the issues facing them, knowlegeable on the latest developments in their industry sector and adept at networking. You need to understand your own firm. Knowing what each department and office in your organisation has to offer enables you and your colleagues to make the most out of cross selling opportunities to new and existing clients. To be expected to do all this on top of your actual work can seem a tall order so PSBD are here to help. Pragmatic, practical help as well as strategic long term planning. We provide you with simple, straight forward tools, training and action plans to enable you and your firm to really understand your clients and communicate with them.

Contact

23 Chancery Mews London SW17 7TD
07961 153383
info@psbd.co.uk
www.psbd.co.uk

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So you want to be a marketing and BD consultant?

Susanne Pugsley

January 17, 2024

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Susanne Pugsley

Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won advice.

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Those I had considered my competition when I was in-house were in fact my future clients, namely the other marketing and BD directors. Those who used to be paid by me for their services were now my target referrers so my suppliers of everything from print to PR became the people I needed to be close to.

https://psbd.passle.net/