So you want to be a marketing and BD consultant?
Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won...
Pugsley Sidwell Business Development (PSBD) is a consultancy that specialises in helping professional services firms, small businesses and agencies to attract and retain clients. You need to stand out from your competitors to attract new clients. There is fierce competition for work so it is equally vital to hang onto the clients you already have. Clients expect their advisers to have excellent lawyers, accountants, PRs etc. But they also want them to be commercially astute, well versed in the issues facing them, knowlegeable on the latest developments in their industry sector and adept at networking. You need to understand your own firm. Knowing what each department and office in your organisation has to offer enables you and your colleagues to make the most out of cross selling opportunities to new and existing clients. To be expected to do all this on top of your actual work can seem a tall order so PSBD are here to help. Pragmatic, practical help as well as strategic long term planning. We provide you with simple, straight forward tools, training and action plans to enable you and your firm to really understand your clients and communicate with them.
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Experienced and passionate consultant Susanne Pugsley lifts the lid on consulting to professional services firms and shares some hard-won...
In every professional services firm you will hear the phrases key account management, key client relationships and cross-selling bandied...
Heidi. K. Gardner's insights into the problems that law firms face over collaborative working are essential reading for anyone attempting...
Susanne Pugsley was interviewed by Nicky Acuna at Ambition for their Leaders with Ambition series. Fascinating talk covering a...
Alignment of all the business services/support departments in a professional services firm will bring net far more successful outcomes.
Professional services firms will have any number of projects at various stages of delivery, and those plans progress more smoothly when...…
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