Should it have been so disheartening to see that whilst marketing salaries have risen in the professional services sector the role still...
Pugsley Sidwell Business Development (PSBD) is a consultancy that specialises in helping professional services firms, small businesses and agencies to attract and retain clients. You need to stand out from your competitors to attract new clients. There is fierce competition for work so it is equally vital to hang onto the clients you already have. Clients expect their advisers to have excellent lawyers, accountants, PRs etc. But they also want them to be commercially astute, well versed in the issues facing them, knowlegeable on the latest developments in their industry sector and adept at networking. You need to understand your own firm. Knowing what each department and office in your organisation has to offer enables you and your colleagues to make the most out of cross selling opportunities to new and existing clients. To be expected to do all this on top of your actual work can seem a tall order so PSBD are here to help. Pragmatic, practical help as well as strategic long term planning. We provide you with simple, straight forward tools, training and action plans to enable you and your firm to really understand your clients and communicate with them.
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